Jeff Hertzberg, M.D. contacted me and asked me if I would like to receive a copy of a new book he co-authored. I thought this would be something great to cover on this blog because #1, I don’t bake, #2 I love Artisan Bread (I usually buy them at local bakeries), #3 I love the health benefits of Artisan Bread (great ingredients, no b.s.), #4 I would love to learn how to make excellent quality Artisan Bread!!!
Jeff sent me a copy of the book and after reading through the recipes I was amazed at how simple it was to make an Artisan Bread! In the book, it shows a “master recipe” that will pretty much guide you through baking the rest of the book. Pizza, Muffins, Flatbreads, Whole Grain Breads, Gluten-Free, and even a section on enriched breads using high quality ingredients!
There are over 100 recipes that show you the basics all the way to stuffing fruits and vegetables inside bread to make a much healthier bread than you’ll ever have in your life!
Next Wednesday I will challenge this book to a duel! Eric vs. Artisan Bread, who will win?!?!?! Who cares, I get to eat it! :) I will be picking three of my favorite recipes from the book and posting them on here for your review of my review of this awesome blog review for this cookbook review…..review! What??? Anyway, come back next Wednesday for more coverage of Healthy Bread in Five Minutes a Day!! Until then, here is the press release. Oh, and if you have any questions about the book then send them over to me and I will get them answered for you by Dr. Hertzberg!
HEALTHY BREAD IN FIVE MINUTES A DAY
100 New Recipes Featuring Whole Grains, Fruits, Vegetables, and Gluten-Free Ingredients
By Jeff Hertzberg, M.D. and Zoë François
Their best-selling first book, now with 200,000 copies in print, created a bread-baking sensation, earning raves like “stupendous,” “genius,” and “the holy grail of bread making.” Their website and blog (with 40,000 hits each month) attracted eager and grateful fans who propelled the book to the number one spot in the baking and bread cookbook categories on Amazon.com for 18 months and counting. Now, Jeff Hertzberg, M.D., and Zoë François have taken their ingenious, super-fast method and adapted it for the health-conscious baker, to create HEALTHY BREAD IN FIVE MINUTES A DAY: 100 new recipes featuring whole grains, fruits, vegetables, and gluten-free ingredients.
Once again, co-authors Jeff Hertzberg and Zoë François, in their enthusiastic and encouraging conversational style, prove that bread baking can be easier than a trip to the bakery, and much more affordable (about 40 cents per bread). Their method is quick and simple, producing professional quality results with each warm, fragrant, hearty loaf. (The secret is pre-mixed high-moisture dough that is stored in the refrigerator to be used at leisure.) In just five minutes a day of active preparation time, you can produce delectable, healthy treats such as 100% Whole Wheat Bread, Garlic Knots with Olive Oil, Black and White Braided Pumpernickel/Rye, Whole Grain Pizza with Roasted Red Peppers and Fontina, Apple Barley Bread, Cherry and Black Pepper Focaccia, Pumpkin Pie Brioche, Chocolate Tangerine Bars, and a variety of gluten-free breads. Many of the recipes are 100% whole grain.
HEALTHY BREAD IN FIVE MINUTES A DAY proves that not only is there time enough for home-baked bread, but it can form the foundation of a healthy diet. The authors have created over 100 great new recipes (including a chapter on gluten-free breads and pastries) that help people meet today’s recommendations for whole grains, fruits, and vegetables. Recipes include practical and clear sidebars with tips on nutrition, while introductory chapters cover the basics of healthy ingredients, and everything you need to know to master this innovative method.
Dr. Jeff Hertzberg is a physician with 20 years of experience in health care as a practitioner, consultant, and faculty member at the University of Minnesota Medical School. His interests in baking and preventive health sparked a quest to adapt the techniques of Artisan Bread in Five Minutes a Day for healthier ingredients. He lives in Minneapolis with his wife and two daughters.
Zoë François is passionate about food that is real, healthy, and always delicious. She is a pastry chef trained at the Culinary Institute of America. She consults to the food industry nationally, in addition to teaching baking and pastry courses. She lives in Minneapolis with her husband and two sons.
The authors answer bread questions at www.healthybreadinfive.com.
For more information, please contact:
Jeff Hertzberg: 612.822.0958, firstname.lastname@example.org
View TV & video appearances and additional reviews at www.healthybreadinfive.com
Advance Praise for Healthy Bread in Five Minutes a Day
“Zoe Francois and Jeff Hertzberg have amazingly demystified the arcane and delightful world of Artisan Bread. Now, on the heels of time sensitivity (hello…5 minutes??? Really? Yes!) comes a baking book for the health conscious, and it couldn’t be more timely. Bottom line… I would crawl across a desert of broken glass to hop into their loaf pan.”
Andrew Zimmern, Travel Channel host, food writer and radio personality
Praise for Artisan Bread in Five Minutes a Day
“Soon the bread will be making itself… The crusty, full-flavored loaf that results may be the world’s easiest yeast bread.”
“…Homemade bread is making a comeback, and the newest motivational tome is the stupendous Artisan Breads in Five Minutes a Day… regardless of whether you’ve experienced homemade bread as a kid or just seen it in the movies, with help from François and Hertzberg, your kitchen can rival that of a European bakery…”
Andrew Zimmern, Travel Channel host, food writer and radio personality
“If man cannot live by bread alone, it may be because Jeff Hertzberg and Zoë Francois didn’t publish their book sooner… [They’ve] developed a method that makes any home into a mini artisan bake shop… Hertzberg and François’s practical, common-sense method… is, quite simply, genius.”
“From all the fuss, you’d think that… Hertzberg and …François had invented sliced bread, or maybe bread itself. Their book …delivers what it promises, which is a great gift to home cooks who have the desire to bake but worry that they don’t have the time or skill.”
Sylvia Carter, Newsday
“So let me cut to the chase: I may have found the holy grail of bread making, folks… Hertzberg and François’s method is a home run, making the intimidating and mythical a done (and tasty) deal.”
“Bread baking at home saves hundreds every year. With this incredible easy method, each loaf will only cost you about 50 cents and 5 minutes a day… The Mother Earth News editors give a big, fat stamp of approval to this incredible cookbook, which proves that there is enough time in life for baking, and that it can save you big bucks…”
“The race to simplify bread baking is over. Who won? The home cook… An even more startling idea… is the thought that sweet enriched breads could be made successfully with shortcuts the same way that the crusty loaves could be…”
Healthy Bread in Five Minutes a Day:
100 New Recipes Featuring Whole Grains, Fruits, Vegetables,
and Gluten-Free Ingredients
by Jeff Hertzberg, M.D. and Zoë François
Thomas Dunne Books / St. Martin’s Press
Publication Date: October 27, 2009
Includes B&W instructional photos and one 16-page color insert